Unless you are both a musician and videographer, you will need to resource your music elsewhere. You can get them in the Internet or from a stock music agency. But, we most recommend the latter to avoid copyright issues in the future. Before choosing music for a video, here are three things you need to consider:
Lyrics can be used effectively in the storytelling aspect of your video. However, you need to make sure that it does not distract your audience. If you are doing a voiceover, we recommend skipping music with lyrics and sticking to high quality sounds. By mixing two elements – voice and lyrics – your audience can get distracted, therefore failing to convey the right message or emotion.
- Type of instruments
Real and organic instrumentations just sound way better than their digitized versions. Digital sounds sound corny and cheap, and that is what you should avoid. Plus, instrumentation also contributes to effectively conveying your message to your target audience. They help create the sensation of a particular setting that you are describing in your video.
When choosing the genre of your music, keep in mind your audience and the nature of your business. If you are not sure who you are going to present to, choose a common music. If a particular music invokes the mood of your video, use it. If not, go with the general sound.
Including music for a video is not an easy task. If you want to make an efficient music for video, you need to choose the right one. Make sure that your choice will affect your business in a positive way. Consider these given points before starting with your project. Use music from Shutterstock Music to make sure you are getting only high quality and licensed tracks.